The collection has been on sale since 1996 and currently offers 24 varieties as its core lineup. These bite-sized products are easy to carry and can be enjoyed anywhere. The series includes a wide variety of items such as biscuits, rice crackers, and snacks, all presented in colorful packaging. Since its release, it has become a popular series. Be sure to find your favorite flavor!
Japan's No.1 Rice Snack.
Enjoy the exquisite balance of rice crackers and peanuts. A pack of 6 bags that are perfect for snacks and appetizers, ready to shine in various situations.
It's so good to chew! Slowly and carefully fried thick-sliced potatoes. These potato chips have a firm texture and the more you chew, the more you can enjoy the taste of potatoes.
Koikeya presents these potato chips with the utmost pride. We have applied the Pride Potato Manufacturing Method to craft a Japanese delicacy. Please enjoy our crisp, savory and delicious potato chips.
A long-selling product since its release in 1964. Made with whole natural shrimp, including the shells, for a delicious taste and added calcium! These snacks are roasted instead of fried, giving them a wonderfully savory and crispy texture that you won't be able to stop eating.
SOYJOY is a new type of nutritional food made by adding fruits and nuts to dough that uses whole ground soybeans instead of wheat flour. You can enjoy the nutrition of soybeans, such as plant-based protein, soy isoflavones, and dietary fiber, in a delicious and smart way.
The firm, chewy texture provides a satisfying feeling even with a small amount. It is packed with plenty of fruits and nuts, carefully baked to preserve the natural essence of each ingredient.
Pocky, a chocolate-coated pretzel stick with a "handle" to keep your hands clean, was first introduced in 1966. The product name comes from the "pokkin pokkin" sound made when eating it. As a chocolate snack that brings happiness when shared, Pocky continues to offer fresh surprises and fun to everyone.
These heart-shaped snacks are made with five different green and yellow vegetables, offering a delightful combination of green, yellow, and red colors, each with its own mild vegetable flavor.
The three vibrant colors and heart shapes make them not only tasty but also fun to eat.
Can you find the special large red heart, about twice the size of the others?
Thick-cut potato chips topped with melty cheese using a unique melt-flake method!
These satisfying chips offer a rich cheese flavor combined with the complex taste of meat, tomato, and spices, creating an irresistible snack experience.
Potatoes and seven different vegetables are kneaded into the dough, then carefully crafted with time and care. Featuring visible vegetable bits, these snacks offer a gentle vegetable flavor that’s both enjoyable to look at and delicious to eat. A snack you’ll never get tired of!
Made with high-quality ingredients from the Seto Inland Sea, offering excellent color, luster, and aroma—perfect for rice balls.
A classic product reborn through Omoriya's processing techniques! Look for the "Crisp Finish" mark.
Experience its satisfying crunch and smooth texture. Sized to replicate the seaweed used in convenience store rice roll.
Potato dough infused with a rich soup made from slow-simmered chicken and beef, carefully crafted over time for a deep, savory flavor. The dough has been improved to enhance the meaty umami while maintaining its intense taste. Its fun, woven shape adds visual appeal as well.
Experience a richer shrimp flavor with larger, crunchier pieces compared to the classic "Kappa Ebisen." The carefully selected "Hama Salt" and the refreshing spiciness of wasabi greet your taste buds instantly, followed by the deep, savory taste of shrimp. This perfect combination pairs beautifully with your favorite drinks.
Hokkaido-grown potatoes turned into a snack with the skins left on.
Using our unique method and salt from the Sea of Okhotsk*, we bring out the full flavor of the potatoes, offering a crispy and fluffy texture, a delicious gift from the earth.
A long-selling product since its release in 1976.
Enjoy the perfect balance of savory saltiness and the rich flavors of aonori and aosa seaweed.
We've enhanced the seaweed flavor and added the sweetness and umami of scallop extract to elevate the deliciousness of the seaweed even further. The light, crispy texture is perfectly matched with this richly flavored seaweed snack.
Koike-ya has created a culture and history of Japanese potato chips since 1962. The multi-layered powder, woven from the umami of each ingredient, is about three times richer. Enjoy a deep, luxurious flavor that captivates from the aroma to the lingering finish.
