The collection has been on sale since 1996 and currently offers 24 varieties as its core lineup. These bite-sized products are easy to carry and can be enjoyed anywhere. The series includes a wide variety of items such as biscuits, rice crackers, and snacks, all presented in colorful packaging. Since its release, it has become a popular series. Be sure to find your favorite flavor!
Japan's No.1 Rice Snack.
Enjoy the exquisite balance of rice crackers and peanuts. A pack of 6 bags that are perfect for snacks and appetizers, ready to shine in various situations.
It's so good to chew! Slowly and carefully fried thick-sliced potatoes. These potato chips have a firm texture and the more you chew, the more you can enjoy the taste of potatoes.
A long-selling product since its release in 1964. Made with whole natural shrimp, including the shells, for a delicious taste and added calcium! These snacks are roasted instead of fried, giving them a wonderfully savory and crispy texture that you won't be able to stop eating.
SOYJOY is a new type of nutritional food made by adding fruits and nuts to dough that uses whole ground soybeans instead of wheat flour. You can enjoy the nutrition of soybeans, such as plant-based protein, soy isoflavones, and dietary fiber, in a delicious and smart way.
The firm, chewy texture provides a satisfying feeling even with a small amount. It is packed with plenty of fruits and nuts, carefully baked to preserve the natural essence of each ingredient.
We've coated wafers with chocolate rich in flavor, meticulously blended with carefully selected Hojicha by Itoh Kyuemon. Enjoy the elegant and fragrant aroma of Hojicha spreading in your mouth, harmonizing with the richness of white chocolate.
For the "Pure Potato" chips, we carefully select raw potatoes, slice them to a luxurious thickness, and fry them to perfection with a rich aroma.
Enjoy the deep, authentic flavor and the soft, fluffy texture of the potatoes.
Thick-cut potato chips topped with melty cheese using a unique melt-flake method!
These satisfying chips offer a rich cheese flavor combined with the complex taste of meat, tomato, and spices, creating an irresistible snack experience.
We've enveloped wafers in flavorful chocolate meticulously blended with Uji matcha selected by Itoh Kyuemon and Uji tea leaves. Enjoy the harmonious blend of the smooth white chocolate that gently expands in your mouth and the fragrant matcha.
Pocky, a chocolate-coated pretzel stick with a "handle" to keep your hands clean, was first introduced in 1966. The product name comes from the "pokkin pokkin" sound made when eating it. As a chocolate snack that brings happiness when shared, Pocky continues to offer fresh surprises and fun to everyone.
This adult snack made with a "coating method" plus "Jagariko method," offers a refined, spicy kick. Enjoy the sophisticated aroma and sharp heat of wasabi, complemented by the rich flavor of soy sauce that unfolds with every bite. Bite-sized and easy to enjoy, it's perfect as a savory snack.
Potatoes and seven different vegetables are kneaded into the dough, then carefully crafted with time and care. Featuring visible vegetable bits, these snacks offer a gentle vegetable flavor that’s both enjoyable to look at and delicious to eat. A snack you’ll never get tired of!
We used the powdered sake from Masuda Sake Brewery's 'Manju' established in 1893 in Toyama Prefecture. You can enjoy its smooth richness and sharp flavor.
The elegant taste of sake, wrapped in the gentle sweetness of white chocolate.
Enjoy the rich, satisfying flavor of sake.
Made with high-quality ingredients from the Seto Inland Sea, offering excellent color, luster, and aroma—perfect for rice balls.
A classic product reborn through Omoriya's processing techniques! Look for the "Crisp Finish" mark.
Experience its satisfying crunch and smooth texture. Sized to replicate the seaweed used in convenience store rice roll.
These heart-shaped snacks are made with five different green and yellow vegetables, offering a delightful combination of green, yellow, and red colors, each with its own mild vegetable flavor.
The three vibrant colors and heart shapes make them not only tasty but also fun to eat.
Can you find the special large red heart, about twice the size of the others?
You can enjoy the subtly sweet and deep flavor of fully ripened plums.
The elegant taste of sake, wrapped in the gentle sweetness of white chocolate.
Enjoy the rich, satisfying flavor of sake.
Potato dough infused with a rich soup made from slow-simmered chicken and beef, carefully crafted over time for a deep, savory flavor. The dough has been improved to enhance the meaty umami while maintaining its intense taste. Its fun, woven shape adds visual appeal as well.
